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Public Health
News announcement5 September 2011Directorate-General for Health and Food Safety1 min read

"Ex-smokers are unstoppable", the new EU anti-tobacco campaign - Information available in 22 languages

"Ex-smokers are unstoppable", the new EU anti-tobacco campaign - Information available in 22 languages

26% of Europeans smoke, and smoking continues to be the largest single cause of preventable death and disease in the EU. 59% of smokers have tried to quit smoking, 20% succeeded.

The European Commission has a history of work in the area of smoking prevention and cessation, in addition to tobacco control in a wider sense.

In the past years a number of initiatives have been developed to address the burden of tobacco-consumption across Europe. The total cost of smoking to EU society was estimated at €544 billion in 2009, hence every smoker who quits helps to ease the financial burden on Europe’s healthcare systems and economies.

Ex-Smokers are Unstoppable (2014-2016)

The last edition of ‘Ex-Smokers are Unstoppable’ was more determined than ever to help 25 to 34 year old smokers abandon tobacco by making them realise the many benefits of a smoke-free lifestyle and providing the tool to get them there. Better health and well-being, more disposable income and ultimately a better quality of life await those who decide to quit smoking.

Ex-Smokers are Unstoppable (2011-2013)

This edition of ‘Ex-Smokers are Unstoppable’ encouraged citizens to stop smoking and helped them quit. It raised awareness of the dangers of tobacco and contributed to the EU Commission’s long-term objective of a smoke free Europe.

HELP - For a life without tobacco (2005-2010)

The previous campaign, "HELP – For a life without tobacco", which ran from 2005 to 2010, was focused on smoking prevention, smoking cessation, and passive smoking, targeting young Europeans between 15 and 25 years of age.


Publication date
5 September 2011
Directorate-General for Health and Food Safety