HELP - For a life without tobacco

• Programme
• List of participants
• Conference Recommendations

Contributions
Thursday 9 October 2008 (afternoon)

Opening (plenary): Andrzej Rys, Director for Public Health, European Commission ( View the video .wmv)

Presentations (plenary) - 1st session
Chair: G. Hastings, Institute for Social Marketing

• Help campaign and lessons
  P.Siquier, Ligaris
• Partnership with tobacco control NGO’s
  L. Clancy, Research Inst. for a Tobacco Free Society
• COMETS survey as an example of national partnership
  B. Dautzenberg, Office français de Prévention du tabagisme
• Active involvement of young people in public health communication: key to success
  T. Kekenadze, YFJ Bureau Member

DG SANCO & YFJ European online contest 2008 awards

Presentations (plenary) - 2nd session
Chair: R. Madelin, Director-General for Health and Consumer Protection, European Commission

• Public Health Branding: Applying Marketing for Social Change
  G. Hastings
• Developing a global framework for Public Health Communication (Art. 12 FCTC)
  N. Schneider, German Cancer Research Centre, Unit Cancer prevention
• European Healthy Lifestyle Campaign: Nutrition example
  D. Lyle, European Association of Communication Agencies

Presentations (plenary) - 3rd session
Chair: Andrzej Ryś, Director for Public Health, European Commission

• Regional alcohol campaign
  Y. Preault, Deputy Mayor of Rennes- France
• Sustainable development
  T. Long, WWF

Friday 10 October 2008

Presentations (plenary) - 1st session
Chair: S. Outfin, Carat GM

• Help online: Nicomarket viral campaign /online coaching, widgets etc.
  R. Spackova, F. Arsicot, Ligaris
• Commercial brands in online communications: analysing consumer campaigns
  A. Quirk, Adidas/Reebok
• User engagement in social media
  C. Moseholm, Go Viral
• Communicating with no borders
  I. Lechanteur, Microsoft

Presentations (plenary) - 2nd session
Chair: I. Prainsack, YFJ Bureau Member

• Inequalities: Fieldwork with Roma population as an example
  Ľ. Slušná, President of Association for Culture, Education and Communication
• Social inclusion: Youth organisations’ involvement
  W. Hillaert, World Organisation of the Scout Movement
• Women’s hearts and tobacco: equality in health
  T. Oleary, World Health Organisation